Social media is a polarizing tool that both connects and divides us across the world. The concept of 1PF came from seeing social media influencers making insane amounts of money, just for making a post. Instead of only using that power for personal gain, we want to use it to use it in focused efforts to help deserving charities around the world. There are over 3 billion active Instagram accounts and 2 billion active TikTok accounts globally, with the top accounts having hundreds of millions of followers. 1PF wants to tap into that massive audience and help them do a little good in their day with only a few touches on their phone. 

 

​Today, inflation is through the roof, prices for basic supplies around the world are constantly increasing, and it is very difficult for most people to save significant amounts of money to donate to causes near and dear to their hearts. 1PF understands this and empathizes with everyone. We are in the same boat. That's why we are only asking for a $1 micro-donation per person, but then also asking everyone to spend 1 minute to spread the word to gain more donations to add to yours. Your (brief) time and influence across social media will help your donation create a swell and multiply its impact exponentially.